So, for the very first time, you can now buy items from James Oliver’s fantastic ranges of indoor and outdoor furniture, lighting and homeware online in just a few quick clicks and without leaving the house.

It’s your one-stop-shop for everything you need to make your home a place to be proud of, from the cosiest settees to the most breathtakingly attractive accessories, such as cute ceramics and fabulous figurines.

Check out the Clearance section of the shop if you’re on a strict, tight budget, and note that James Oliver is the only local stockist of many of the branded products on offer.

When you can’t quite decide whether a certain style of sofa or piece of artwork will look right in your space, just come down to our Lincoln showroom to get a proper look and make a final judgement.

A virtual tour of the new £1m showroom can be taken ahead of visiting, where you will see that along with the region’s best home interiors, James Oliver also has the most incredible displays of conservatories, orangeries, windows and doors – there’s no other showroom quite like it!

To celebrate the shop’s launch, James Oliver is currently running a Watch & Win competition in conjunction with our favourite local radio station, Lincs FM.

You could earn yourself £300 in cash and £250 in vouchers to spend at James Oliver at Home by correctly answering one simple question.

Closing on 5th June, click here to enter the prize draw, listening very carefully to the video of DJ John Marshall taking you around our Lincoln showroom to uncover the answer.