Home Blog 4 Underhand Sales Tactics To Be Wary Of When Buying Windows

4 Underhand Sales Tactics To Be Wary Of When Buying Windows

The double-glazing industry has a far better reputation in the 2020’s than it did in the 1980’s and 1990’s when numerous salespeople within the trade were notorious for using hard-sell tactics to secure orders.

Georgian Style Windows

It’s cleaned up its act and become a more trustworthy trade, a trade that James Oliver is extremely proud to be a part of.

Never in our 30+ year history have we resorted to such underhand selling, and we never will.

But, unfortunately, there does remain a trickle of tricksters in the industry, salespeople who put their customers last and are only in it for themselves.

You will be able to identify them a mile off when they try out any of these sales strategies with you:

Price Conditioning

It works like this at James Oliver.

We listen to what a customer wants and then give them a genuine quote based on their requirements, highlighting any discount to the price.

What we don’t do is try and glean a price expectation from a customer by asking “what can you pay?” and “what is your budget?” and use it to come up with a figure we think will capture an order.

This is better known as Price Conditioning.

Fake Discounts

In any written quotation we give to a customer, it clearly states where any discount has been applied. We’ll also leave you alone to decide if you want to go ahead or not.

To stop you from shopping around and finding a better price elsewhere, a salesperson may invent a large discount and claim that it is only valid for that day.

Their purpose is to make you think you’re getting an amazing deal, when that’s unlikely the case.

Huge Price Drops

We give our customers nothing but our very best prices so they know exactly what they can expect to pay.

Someone less reputable may opt for the shock treatment and purposely quote a vastly inflated price to you.

They do it to make you gasp so that when they then do the reverse and dramatically cut the price, you will hardly believe your luck. Rarely will it work out to be a good price.

Dissing Competitors

You won’t hear us saying a bad word about our competitors because we’d much rather just focus on telling customers about our own strengths, rather than their weaknesses.

If a salesperson is overly critical of other firms in your area, they’re probably being so dismissive of them to disguise the faults they have.

When requested, they should also never be shy to supply you with testimonials from their previous customers and installation examples.


The easiest way to swerve these salespeople is to just appoint James Oliver for all your home improvement needs. Get a FREE quote now and you’ll find out just how honest we are.

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James Oliver Conservatories Limited of 1 Crofton Road, Allenby Trading Estate, Lincolnshire, LN3 4NL (Registered Company No.04779150) act a credit broker and is authorised and regulated by the Financial Conduct Authority. Credit provided by Hitachi Personal Finance, a trading style of Hitachi Capital (UK) PLC, authorised and regulated by the Financial Conduct Authority (Register no. 704348).